Controlled Environments Online Health & Safety Courses
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Social Media
Online Course
Course Description
This online course examines the main social media platforms and their use as marketing tools.
In particular, we'll look at Facebook, Instagram, LinkedIn and Twitter. We'll cover the main business benefits, along with how social media can provide increased market insight and help establish your company as an 'influencer'.sites
We'll discuss the sectors that use social media marketing the most and there’s advice on how to get started with social media marketing, and how to choose the right platforms.
You'll see how to run campaigns with great content and compelling visuals and measure the effectiveness of your campaigns.
We'll show you how to create a Social Media Policy and use social media for internal communications.
You'll learn how to build social media into your recruitment campaigns, and train employees to use social media to promote your company.
Online security is crucial and we'll cover the basic aspects everyone needs to know.
Finally, you'll learn how to handle negative feedback on social media, and the T-E-A approach to handling complaints successfully
Who is this course for?
This course is aimed at anyone who is responsible for the social media activities of their company, or who is wanting to get an overview of the subject to support their existing marketing activities.
Advantages
Online training is flexible, efficient and cost-effective, so candidates can progress through the modules at their own pace, in their own time, making it easy to fit the training around their work and personal life.
Learning Objectives
By the end of this course, you will be able to:
Understand the major social media platforms and their benefits as a marketing tool
Recognise the effectiveness of social media campaigns
Learn to deal with the positives and negatives of social media campaigns
Create and implement a social media Policy
Recognise the importance of online Safety
Social Media Marketing Online Course Details
Course Duration: 50minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in anyway for loading time or thinking time on the questions.
Register for your account today and enjoy the first module of the course for free
Further Progress
Many of our other Business courses compliment this one including Sales Skills, LinkedIn for Business and Time Management
Recommended System Requirements
Browser: Up to date web browser
Video: Up to date video drivers
Memory: 1Gb+ RAM
Download speed: Broadband (3Mb+)
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